About Telenet and AG insurance

Despite being in different industries, both Telenet and AG Insurance rely heavily on paid acquisition. This is reflected in advanced advertising strategies, running multiple campaigns simultaneously and targeting different audiences. Being successful in highly competitive markets forces them to properly understand effort versus performance.

Scope of the project

The optimization of digital platforms requires both an understanding of user behaviour and, more importantly, a complete view on all traffic driving channels. Integrating Google Analytics with popular advertising solutions in the Google Marketing Platform (Ads, Display & Video 360, Search Ads 360) is a smooth process, but it is often difficult to achieve the same advertising data collection when running Adobe Analytics.

Telenet and AG Insurance both challenged us to work towards a solution that automatically imports all necessary data into Adobe Analytics and to provide guidance on the integration of these new data sources into existing reporting.

Find us at one of our offices

Business Park King Square
Veldkant 33A
2550 Kontich

Corda Campus
Kempische Steenweg 293
3500 Hasselt

High Tech Campus
High Tech Campus 69
5656 AE Eindhoven