Despite being in different industries, both Telenet and AG Insurance rely heavily on paid acquisition. This is reflected in advanced advertising strategies, running multiple campaigns simultaneously and targeting different audiences. Being successful in highly competitive markets forces them to properly understand effort versus performance.
The optimization of digital platforms requires both an understanding of user behaviour and, more importantly, a complete view on all traffic driving channels. Integrating Google Analytics with popular advertising solutions in the Google Marketing Platform (Ads, Display & Video 360, Search Ads 360) is a smooth process, but it is often difficult to achieve the same advertising data collection when running Adobe Analytics.
Telenet and AG Insurance both challenged us to work towards a solution that automatically imports all necessary data into Adobe Analytics and to provide guidance on the integration of these new data sources into existing reporting.
For both clients, Stitchd decided to take advantage of the existing Adobe data-connectors for the different advertising solutions. This might seem like a plug and play approach at first sight, but every connector has its limitations, forcing us to develop a custom approach tailored to each business.
Configuration required thorough analysis and understanding of the complete channel strategy, existing tagging and naming conventions. All of these were translated into tangible action points, enabling both clients to properly import their data into Adobe Analytics and turn them into valuable reporting and insights.
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