Optimizing advertising insights

Despite being in different industries, both Telenet and AG Insurance rely heavily on paid acquisition. This is reflected in advanced advertising strategies, running multiple campaigns simultaneously and targeting different audiences. Being successful in highly competitive markets forces them to properly understand effort versus performance.

A complete traffic view

The optimization of digital platforms requires both an understanding of user behaviour and, more importantly, a complete view on all traffic driving channels. Integrating Google Analytics with popular advertising solutions in the Google Marketing Platform (Ads, Display & Video 360, Search Ads 360) is a smooth process, but it is often difficult to achieve the same advertising data collection when running Adobe Analytics.